Cara Cerdas Advertising & Promotion

Advertising & Promotion di karang oleh George E. Belch dan Michael A. Belch dari San Diego Sate University. Buku pegangan wajib bagi marketer dan promotion man ini berisikan uraian mulai dari peranan advertising dan promotion di marketing sampai kepada mengevaluasi aspek-aspek sosial, etika, ekonomi advertsing dan promotion.

Asal tahu saja, Advertising & Promotion diterbitkan pertama kali tahun 1990, tapi simak komentarnya dihalaman ketiga tentang The New Global Consumer membuktikan keadaan sekarang.

" The world's largest markets are developing in Asia. With 1.2 billion people and a rising per capita income. China will become Asia's largest consumer market after Japan by the year of 2000 ... Accompanying the rapidly growing economies of these developing countries is a tremendous demand for a high quality, branded product. Bausch & Lomb, maker of Ray Ban sunglasses, has been selling the coveted eye wear to Indonesia middle class for $50 to $100 (more than American consumers will pay for the model)... Advance in technology, travel, and communications are turning the world into a global consumer village, and people everywhere want to be part of it.

Wow...., keren kan mereka punya penjelasan?
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